How engaged is your brand?
digitalspark:

Social engagement goes far in determining the personality of you brand …
and your brand is a key element in your marketing campaign.
Need we say more?

How engaged is your brand?

digitalspark:

Social engagement goes far in determining the personality of you brand …

and your brand is a key element in your marketing campaign.

Need we say more?

5 Interesting Pinterest Marketing Campaigns
With Pinterest getting a lot of buzz and tons of articles giving rough ideas of how to use Pinterest, but not really many examples. This article highlights five Pinterest marketing campaigns that will give some more ideas on using Pinterest. One of the most popular campaigns is Kotex.

(via 5 Interesting Pinterest Marketing Campaigns)

5 Interesting Pinterest Marketing Campaigns

With Pinterest getting a lot of buzz and tons of articles giving rough ideas of how to use Pinterest, but not really many examples. This article highlights five Pinterest marketing campaigns that will give some more ideas on using Pinterest. One of the most popular campaigns is Kotex.

(via 5 Interesting Pinterest Marketing Campaigns)

(Source: Mashable)

Another Business Use For Instagram: Vitrue Integrates Photos With Brands’ Facebook Campaigns

Kevin Systrom, the CEO of Instagram, earlier this week spelled out a few ways that Instragram might, one day, make revenue through marketing and advertising around its photo-taking, filtering and sharing service, which now has 27 million registered users. But for now, another company is using some of the big buzz around the mobile startup for its own business gain:
Vitrue has launched an Instagram “tab module” for brands to use on their Facebook pages, using Instagram’s API to automatically import a selection of pictures based around a specific tag and create albums. The social media marketing company claims that this is an industry first. Perhaps more importantly, it is also a sign of how marketeers are trying to incorporate more visual elements into their Facebook campaigns to make them more engaging with users.
The albums work much like the Instagram albums that may already appear in your own personal timeline if you happen to post pictures to Facebook: users will be able to like, comment on and share the pictures with their friends. Vitrue says it is also going to incorporate a voting element into the mix as well, which will let brands run contests around the Instagram content.
Read more

(via Another Business Use For Instagram: Vitrue Integrates Photos With Brands’ Facebook Campaigns)

Another Business Use For Instagram: Vitrue Integrates Photos With Brands’ Facebook Campaigns

Kevin Systrom, the CEO of Instagram, earlier this week spelled out a few ways that Instragram might, one day, make revenue through marketing and advertising around its photo-taking, filtering and sharing service, which now has 27 million registered users. But for now, another company is using some of the big buzz around the mobile startup for its own business gain:

Vitrue has launched an Instagram “tab module” for brands to use on their Facebook pages, using Instagram’s API to automatically import a selection of pictures based around a specific tag and create albums. The social media marketing company claims that this is an industry first. Perhaps more importantly, it is also a sign of how marketeers are trying to incorporate more visual elements into their Facebook campaigns to make them more engaging with users.

The albums work much like the Instagram albums that may already appear in your own personal timeline if you happen to post pictures to Facebook: users will be able to like, comment on and share the pictures with their friends. Vitrue says it is also going to incorporate a voting element into the mix as well, which will let brands run contests around the Instagram content.

Read more

(via Another Business Use For Instagram: Vitrue Integrates Photos With Brands’ Facebook Campaigns)

Why Is Social Media So Important To Business?

Top marketers from companies like Wrigley, Mercedes-Benz, Virgin Atlantic and more give their reasons for using social media.

(via Video: Marketers from Wrigley, Mercedes-Benz & Virgin Atlantic discuss importance of social media | The Drum)

(Source: thedrum.co.uk)

Axe Rolls Out New Ads
We’ve seen the Axe ads where the dude gets the girl. This time, the series of ads are about the guy keeping the girl. 





(via Ad of the Day: Axe)

Axe Rolls Out New Ads

We’ve seen the Axe ads where the dude gets the girl. This time, the series of ads are about the guy keeping the girl. 

(via Ad of the Day: Axe)

Infographic: How Pinterest Can Turn Your Brand Red-Hot

If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers.

While shaping your brand’s image on Pinterest, remember to take into account the specifics of the site’s userbase. A recent study showed that home, arts and crafts, style/fashion and food are the most popular categories on Pinterest. The food category is the fastest growing segment of Pinterest.

Read More

Social media has turned the purchase funnel on its head.

That’s the crux of a study that Facebook recently published in conjunction with Forrester Research. The two canvassed 101 C-level and VP-level marketing pros in December 2011 and found the profession has changed. Or, in Facebook and Forrester’s parlance, “The connected world has rerouted the customer journey.”

How does changing media affect the way people hear about brands? First, take a look at the traditional purchase funnel:

Read more

(via 6-Point Plan for Building Brands in the Social Media Age

Happy Birthday Oreo!
The best cookies ever and great ad. Love that Oreo Saturn.
marketingintelligence:

Oreo:Saturn.This year Oreo turns 100 years young!

Happy Birthday Oreo!

The best cookies ever and great ad. Love that Oreo Saturn.

marketingintelligence:

Oreo:Saturn.This year Oreo turns 100 years young!

How Dove Reinvented Its Brand For Men

Dove has positioned itself as a leader in the women’s personal care industry, and has substantial brand awareness as one of the world’s top soap brands.
But in the wake of the growing men’s personal-care category, could they sell Dove to men? Of course not…right? Everything about Dove’s brand perception—its name, logo, and color palette—was created with women in mind.
(via How Dove Reinvented Its Brand For Men)

How Dove Reinvented Its Brand For Men

Dove has positioned itself as a leader in the women’s personal care industry, and has substantial brand awareness as one of the world’s top soap brands.

But in the wake of the growing men’s personal-care category, could they sell Dove to men? Of course not…right? Everything about Dove’s brand perception—its name, logo, and color palette—was created with women in mind.

(via How Dove Reinvented Its Brand For Men)

Durex Naked Box Design Competition
Durex’s design competition is still going on. The competition ends April 17, 2012 UK time at midnight.
Also, don’t forget to read the terms and conditions of the design competition.

Durex Naked Box Design Competition

Durex’s design competition is still going on. The competition ends April 17, 2012 UK time at midnight.

Also, don’t forget to read the terms and conditions of the design competition.

Logos That Will Inspire You
If you’re experiencing a creative block, check out some of these logos for some design inspiration.
(via Real Estate logos for your inspiration | StockLogos.com)

Logos That Will Inspire You

If you’re experiencing a creative block, check out some of these logos for some design inspiration.

(via Real Estate logos for your inspiration | StockLogos.com)

(Source: stocklogos.com)

Brand Strategy Tips
Good tips in this article for brand strategy especially these days where everyone is basically a consumer and our standards are pushed higher. 
(via 6 Lessons In Brand Strategy, From The Brains Behind Gaming’s Best Brand | Co.Design: business innovation design)

Brand Strategy Tips

Good tips in this article for brand strategy especially these days where everyone is basically a consumer and our standards are pushed higher. 

(via 6 Lessons In Brand Strategy, From The Brains Behind Gaming’s Best Brand | Co.Design: business innovation design)

theorypluspractice:

Competitive analysis

As part of my ongoing process in developing a product or service for thesis, I felt that I needed to identify and analyze its competition. While my advisor and I feel that my as yet unnamed thesis project doesn’t have any direct competition, there are certainly some adjacencies it shares with existing products, in terms of either goals, functionality or look & feel. Conducting this exercise for myself allowed me to see how other products are innovating and where they fall short. By not just looking at them, but spending some time using each of them, I can critique their set of functions and how the user interacts with it to try and achieve a goal. Thinking ahead to my own thesis product, I feel that after this I can now better gauge what functions or tasks I need to include for my audience. Another benefit of conducting a competitive analysis is recognizing the often abstract, hard-to-quantify traits found in other products—the soft science of branding. Listing other product’s brand qualities helps me to determine where I aspire to have my thesis fit into this competitive landscape.

Read more

Why Big Consumer Brands Have Yet to Tap Pinterest’s Potential

The image-sharing site Pinterest has experienced meteoric growth since its launch in February 2010. Pinterest’s user base grew from 1.6 million visitors in September 2011 to 11.1 million visitors in February 2012. Along the way, it became the fastest site to reach 10 million users. In February, it was announced that Pinterest drives more traffic to retail sites than Google+, YouTube and LinkedIn combined, and this week we learned that Pinterest drives more traffic to blogs than Twitter. When it comes to engagement, Pinterest is second only to Facebook — its users spend, on average, 89 minutes per month on the social network.

All of these statistics should be very encouraging for brands — there’s a very captive and engaged audience on Pinterest — but why, then, aren’t you seeing some of your favorite big brands on the site? We spoke to a handful of media agencies — the people who help brands develop their marketing strategies — about why Pinterest isn’t catching on with big consumer brands despite its status as a runaway success for smaller brands.

Read More

Salvador Dalí’s Real Masterpiece: The Logo For Chupa Chups Lollipops

Salvador Dalí, the wacky surrealist known for his Fu Manchu mustache and painting melting clocks, was also graphic designer behind the classic Chupa Chups—an enduringly sweet, bright rendition of a daisy.

The Catalan lollipop made its first appearance in 1958, when the company founder Enric Bernat hatched the idea of placing a bonbon on a stick. He called the product “GOL,” imagining the candy as a soccer ball and the open mouth a net. It didn’t go over well. So Bernat hired an ad agency that renamed his product “Chupa Chups” (from the Spanish chupar, meaning “to suck”). All that was left was the branding. In 1969, Bernat complained about what he had while having coffee with his artist friend—none other than Salvador Dalí. According to lore, the painter went to work immediately, doodling for an hour on newspapers that were laying around. Dalí’s version masterfully integrated the wordmark into the daisy design, and has hardly changed since.

And Phaidon points us to one subtle, extremely smart feature of the design:

Acutely aware of presentation, Dalí insisted that his design be placed on top of the lolly, rather than the side, so that it could always be viewed intact. It’s proved to be one of the most enduring pieces of branding ever and one that’s still used today, four billion sales later.

What would induce the famous artist to take on such a project? Dinero. The guy rarely turned it down, causing surrealist poet André Breton to nickname him “Avida Dollars”—an anagram of Dalí’s name that roughly translates to “eager for cash.”

[Image: p4nc0np4n]