Bloggers, businesses, and organizations often ask us, “what are people pinning from my websites?” These website owners help create the content on Pinterest and we wanted to help them understand which pieces of content people find most interesting. Today, we’re pleased to announce Pinterest…
If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers.
While shaping your brand’s image on Pinterest, remember to take into account the specifics of the site’s userbase. A recent study showed that home, arts and crafts, style/fashion and food are the most popular categories on Pinterest. The food category is the fastest growing segment of Pinterest.
A new study by online sharing tool Shareaholic has found that Pinterest now drives more referral traffic than Twitter. Again, when it comes to referral traffic, Pinterest > Twitter.
The data is based on analytics from 200,000 publishers which reach approximately 270 million unique visitors a month.
Now, it was big news back in February when Pinterest surpassed Google+, YouTube and LinkedIn combined in referral traffic, but Twitter has made a name for itself as the de facto sharing network with URL shorteners abounding and real-time, concise flow of information.
Still, Pinterest closed the gap within the last month going from a .85 percent share of referral traffic visits to 1.05 percent from January to February. The social pinboard site is now trailing behind Facebook and StumbleUpon. And remember, Pinterest is still invite only.